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# DAU/MAU measures the percentage of players that show up ever day. If your DAU/MAU is 0.3 (or 30%) then around a third of your total players are checking in at least once. each day. # DAU/MAU is the main measure you have of game design quality. It shows how addictive your game is. If your game design is compelling for players, they’ll keep coming back and your DAU/MAU will be fairly high. # Aim for somewhere between 20% and 30% for a sustainable Free to Play game. The top Facebook games get between 18% and 35%. If you’re getting much below 20% then fixing this should be your main priority. # Look at the top Facebook games for lessons in driving this metric. The top Facebook games use clever game design tactics to get people back each day. Try out these games, and see what they’re doing to get people coming back. # Design your games so that players have a reason to visit every day. This quality needs to be baked into your game design from the start. When you’re in the early stages of planning, ask yourself “what are people going to come back to the game for?” # Fun is not enough. Don’t think that saying “people will come back because it’s a fun game” is enough. There are hundreds of fun games available to players at any time. You need to find specific reasons why somebody who played your game yesterday will feel compelled to play it today and tomorrow too.
